Amazon Ads MCP server

What it does

This server connects MCP clients to live Amazon Advertising data via a remote hosted endpoint, requiring only a free SellerMate account rather than Amazon Ads API credentials. It exposes 50+ tools covering campaign reporting, management, targeting, negatives, dayparting, DSP, and retail analytics. Write actions are checked server-side against configurable guardrails and can require admin approval before any change reaches Amazon.

• Query search term performance to identify keywords spending budget without generating orders, then negate them through an approval-gated write action.
• Analyze campaign-level ACOS, TACoS, and placement data to diagnose performance changes over a given time period.
• Create or update campaigns, adjust bids and budgets, and set up dayparting rules within policy-enforced limits.

Tools this server exposes

Tool	Does
get_search_term_performance	Retrieves performance metrics for search terms across campaigns.
add_negative_keywords	Adds negative keywords to campaigns or ad groups, subject to approval guardrails.
update_campaign	Updates campaign settings such as budget or bid, policy-checked against workspace limits.
create_campaign	Creates a new Amazon Ads campaign.
get_sqp_report	Fetches Search Query Performance report data.
create_dayparting	Sets up dayparting rules to control ad spend by time of day.

Before you enable it

An MCP server runs with whatever access you give it. Start with a development account rather than production, and check which tools the server exposes before you let an agent call them unattended.